A sharp focus is an extremely important resume element. Given that employers screen resumes for between 2.5 and 20 seconds, a resume should show the employer at a glance what you want to do and what you’re good at. In a recent study by Career Masters Institute, employers wanted resumes to show a clear match between the applicant and a particular job’s requirements. A “general” resume that is not focused on a specific job’s requirements was seen as not competitive. In an even more recent study by CareerBuilder.com, 71 percent of hiring managers preferred a resume customized for the open position.

marketing documents show the product in the very best light, which means using whatever most outrageous tactics possible to make you look good. As long as you are not lying, you will be fine. Here’s an example: You join a software company that just launched a product and the product had so many problems that they had to hire someone to handle the calls. You start doing the tech support, and you work tons of overtime because the calls are so backed up. You clean up the phone queue and then you start taking long lunches because there’s not a lot to do, and then you start job hunting because the job is boring.

Objective statements should be detailed enough to give the employer an idea of the job you are applying for and the skills you possess. If an objective statement is too difficult- you may use a “Skills Summary” instead. Some employers actually prefer a Skills Summary to an Objective Statement. Work with your Career Services Advisor to find what works best for your field.

Education should again be formatted as stated in Example 1.

Bullet points should all be the same size and lined up vertically down the page. Jessica Best, Assistant Director for Career Advising at the University of Oregon stated on LinkedIn that one of her dislikes in a resume is “distracting bullet points [such as] stars, arrows or smiley faces”. It is best to be ‘professionally plain’ when using bullet points.

Your personal interests are not there to make you look interesting. They are there to get you an interview. Every line on your resume is there to get you an interview. So only list personal interests that reveal a quality that will help you meet the employer’s needs. If you are in sports marketing, then by all means, list that you kayak. If you were an Olympic athlete, put it down because it shows focus and achievement. If you are a mediocre hobbyist, leave it off. Personal interests that don’t make you stand out as an achiever do not help you. And personal interests that are weird make you look weird and you don’t know if your interviewer likes weird or not, so leave weird off the resume. If you have more than three fonts on your resume and you’re not a designer, you’ve botched the layout. If design was easy, no one would get paid for it. Recognize your strengths and keep design elements to the bare minimum.